Choosing the right company to tell your story is always a nightmare. It becomes even more difficult especially when choosing the right company for your animated marketing videos. But on what basis do you choose the one that is the right fit; especially if you are a startup!
Let’s break it down for you into simple thought bubbles you may have:
1. Do you know what you want? Do you need help figuring out the right solution?
You have a clear idea as to what you want and you just want to find the right company to put it into action. Ding ding ding! We have a winner…a winner client. All video production companies are going to love you and vie for your attention. Be proud!
You have no clue what you want! Most clients come with a vague idea and are guided towards the right choice. So don’t worry, come on in and Let’s help you figure out right from your target audience to what kind of video would be apt for you (yes, there is a mini-buffet which includes explainer videos, whiteboard animations and even live action videos).
2. What’s your budget? Does our animated marketing video fit into your budget?
Price points for videos in particular explainer videos come in every range to suit virtually every budget. So if you have a budget in mind, you need to clearly understand from the animated marketing video company, exactly what you’ll get for your money.
This does not mean that you ask them to put a price to each deliverable. Rather, find out the quality and customisation options involved for each deliverable. This makes life easier for both you and the company you choose.
3. Communication
Any animated video company that explains their communication and production process is a sure shot winner. Ensure that they have clear, open and effective communication lines established to guide you through the entire process of creating an animated explainer video.
They also need to be open to feedback with clear answers to your clarifications and queries. This makes the entire production process seamless and effortless for both you and the company.
4. Production Quality
As a paying client, you have the right to demand good quality production values. But please keep in mind that the customisation may vary based on your budget. What you can look for is video and audio production quality. Are the animations smooth and seamless? Is the audio clear and audible? Does the music used complement the video?
There is no right or wrong way in the above mentioned parameters, but you can definitely let the company know what appeals to you. A good start for this would be to ask for some of the work they have previously completed. If it resonates with you, you can look at a good partnership ahead.
5. How do they work?
A few questions that you can ask your video production company:
– How many projects do they work on at a time? Enables to you gauge how much time and attention they will devote to your video.
– What is the timeframe for a video to be delivered? Quicker isn’t always better. Just saying!
– Will they research your competitors and market to bring an effective communication in the video?
– Can they elaborate the production process?
– How many revisions do they offer and can they break it down stage by stage?
Understanding the answers to these questions will help you figure you if you would be comfortable working with them.
So get going and venture into the wonderful world of animated explainer videos…its magic!
Looking for a corporate film or an explainer video?
